Born Cristina Castillo, we all knew her as Cristina Decena, the shrewd businesswoman, the star of her own colourful life, both tested by time, fame and marital adversities, who once told herself, “I will finish school and build my mother a house,” some twenty years ago, not really knowing that from that promise, she has built a real estate empire that spawned not just a her own house, or her mother’s, but also for many people who built their dreams the same way she did. Of course, the journey was not at all easy.
When I asked her, “How do you manage to stomach and survive the real estate business?” she answered effortlessly, “You have to know how to gauge people by speaking to them in their language. Sa negosyong ito, I’ve been surrounded not only by contractors, architects and engineers but also by masons, carpenters and the like, kaya, I treat everyone with respect because it is your people who will make your business grow and I abide in efficient people management.”
I thought, “She knows not only management but also knows her way living in a man’s world.”
Source of story: http://pinoypopbiz.com/ppb2/index.php?option=com_content&view=article&id=76:jonvvv&catid=12:itswhatabout&Itemid=109
When I asked her, “How do you manage to stomach and survive the real estate business?” she answered effortlessly, “You have to know how to gauge people by speaking to them in their language. Sa negosyong ito, I’ve been surrounded not only by contractors, architects and engineers but also by masons, carpenters and the like, kaya, I treat everyone with respect because it is your people who will make your business grow and I abide in efficient people management.”
I thought, “She knows not only management but also knows her way living in a man’s world.”
Source of story: http://pinoypopbiz.com/ppb2/index.php?option=com_content&view=article&id=76:jonvvv&catid=12:itswhatabout&Itemid=109